Inspired with the EUROPEAN Summer life, Duke’s New EUROPEAN Summer Collection 11 is the fashion mantra at Duke. Latest designs in international fashion in eye caching colors, are specially designed for today’s youth. The new collection boasts of some very exciting color combinations, designs in stripes, prints, short styles, embroidery, patch work, short lengths, round necks, collars, washings etc providing a right selection for urban street wear category. The endless product range comprise of T-shirts, Shirts,Trousers,Denims, Bermudas, Lowers, Lounge wears, for Men, Women and Kids. The product ranges from 425/- onwards. The most highlighted product category is Value packs which comprise of different T-shirts pack in attractive colors combinations and styles in attractive prices like 3- round neck T-shirts pack for just Rs 699/-.Value pack range also consists of 2pcs light pique pack, 2pcs mega short designer pack, and 2 pcs v neck designer pack etc. Ladies and Kids 2 pcs value pack is also creating a rage across the market with its exclusive designing, fitting and pricing. The Lounge wear range consists T-shirt Bermuda set and T-shirt Lower set which is ideal for night wear and evening wear featured as sports and relaxed wear priced attractively from 949/- onwards. The overwhelming response that the company has received for its outfits is because of very contemporary and elegant styling. This latest European summer collection of Duke is must for every wardrobe with wide options in casuals, office wear, and evening wear. Keeping in mind the Indian climatic conditions  and to keep the freshness intact, the cloth have been treated with special sweat absorbent technology  thus  making one feel fresh and active all through the day. Keeping the sultry heat in mind the colors, shades and fabrics are carefully chosen to look cool in hot summers. The main attractions of this year new summer collection is specially designed 100% Gas Mercerized cotton T-shirts manufactured with 100%  long staple Egyptian cotton targeted at young, trendy and casual segment.

About Duke

Four decade-old, Ludhiana based Duke Fashions (India) ltd, has received the most Coveted ITID National Award for manufacturing Quality Garments, ISO 9001: 2008, certificate for maintaining TQM in all the Units, Leader’s of tomorrow award 2010 by Union Home Minister Sh.P.Chidambaram. Quality Product Award by MSME, Udyog Patra by Govt of India, Employee safety Award by Punjab Govt, Retail excellence Award by DFU Publications Mumbai. Duke has also been proclaimed the number one selling T-Shirts brand in India by ORG-MARG in their Survey.
With the help of its exhaustive advertising and promotional campaign, the company has entered the markets of UAE,
Srilanka, Nepal, Bangladesh, Jeddah etc.

Duke has an unbeatable marketing network comprising of over 3000 multibranded outlets and 0ver 265 exclusive stores across major cities in India. Moreover the products are also exclusively placed at big chain stores like Reliance trends, Bharti Wal-Mart etc The success of the Exclusive Showrooms is driving the Company to new heights. The Company under its expansion plan is planning to enter into Sports wear, Kids sector and Institutional and export sales in a big way.

Future Plans

Foray into Sportswear Segment, Expansion of Retail network and exploring New Export Markets are the key future plans. Duke is now diversifying into many segments. The company is now providing an endless range of product which includes, T-shirts, Jackets, Sweaters, Sweatshirts, Tracksuits, Thermals, Jogging suits, Shirts, Denims and Trousers, Lowers, Bermudas, Shorts, Value packs, Lounge wears, Accessories etc for Men, Women and Kids. Duke continues to make products that are value for money and has created loyal customers who will settle for nothing else.

According to Mr.Kuntal Raj Jain, Director, Duke Fashions (I) Ltd, “Our Target Audience is today’s youth who is looking for trendy and stylish range that is sync with international designs, fashions and quality. Duke is a value for money brand and our mission is to make available the international designs and styles at highly reasonable prices. Our winter collection is also based on the same philosophy”.

Surely, it will be a treat for the Indian Gen – X this summer