The DUKE premium lifestyle brand combines absolute casualness with cool elegance. The company's values are based on its authentic fashion understanding heritage, dating back to the launch of the brand in 1966. Since then the brand has been further developed, taking influence from the latest European fashion trends, and is now a truly a pure Indian Fashion Brand with pan India & abroad presence. DUKE offers full ranges of clothing for men, women, and children. In addition, DUKE has made deep inroads into the thermal, intimate wear, accessories markets as well.

Dreams are what drive us. Ever since our inception in 1966 we have continued to deliver innovative knitwear and fabric that have made key style statements.

Creation of a unique corporate management system and culture is enabling us to develop into a conglomerate that becomes a role model of worldwide respect and trust. Founder of the group, Komal Kumar Jain, and his son Kuntal Raj Jain, have embraced and taken forward the principles of total Quality Management which translates to doing "whatever it takes!" to guarantee 100% customer delight.

The Group corporate philosophy is based on the following principles:

  • Credibility, integrity and honesty
  • Straightforward business dealings
  • Work as a worship
  • Spirit of Social Service and human respect

The business of fashion is dreaming and styling the future. Business strategy, vision & innovation are the principal pillars on which our forward-thinking corporate policy is founded. After all, no company can afford to stand still. We work ceaselessly to develop new directions in apparel production and export, thus ensuring that all our constituent companies shall continue to have a strong voice in the international apparel and textile forums of today and tomorrow.

  

             

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